by Jubran Moe
Paying people to share and discuss videos on their social media accounts is one of the newest forms of internet advertising. The idea was based on the fact that most people are already sharing and discussing videos they are interested in, so why not pay people to share specific ads?
NBC and Oxygen have already started advertising new television shows through Wingsplay, and while Wingsplay is currently only offering movie and television trailers for sharing, they expect to add a variety of videos in the near future. Their plan is to make funny and interesting videos available, not just commercials, so people will want to share and discuss the ads. Even though the site is still in beta, it is already seeing promising results.
Lasry states that humorous ads are expected to net an Earned:Paid ratio of approximately 6, which is incredible for the industry.
By paying people to post and discuss videos on their social media accounts, Wingsplay is creating a legion of social media marketers that will drive discussions and links to their videos and ads.