Posts Tagged ‘Twitter Advertising’

Promoted Tweets – Twitter Advertising

twitter advertising platform

Source: Twitter Help Center

What are Promoted Tweets?

Promoted Tweets are ordinary Tweets that advertisers pay to highlight to a wider group of users.

Where do users see them?

Promoted Tweets from our advertising partners are called out at the top of some Twitter.com search results pages.

Promoted Tweets are clearly labeled as “Promoted” when an advertiser is paying, but in every other respect they exist initially as regular Tweets and are organically sent to the timelines of their followers. They also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Promoted Tweets are displayed in search in Twitter.com and some of our ecosystem partners, and in user timelines for some users in Hootsuite.com.

If users click on a Tweet that includes a hashtag that is being promoted by an advertiser, they may see a Promoted Tweet among the related Tweets in the details pane.

Are Promoted Tweets only shown on Twitter.com?

We have begun to make Promoted Tweets and Promoted Trends available beyond Twitter.com – something we have discussed doing since launching Promoted Tweets in April. We are currently testing syndication of Promoted Products with a select number of partners, including HootSuite and TweetDeck. These partners will run Promoted Tweets in searches and also highlight Promoted Trends, sharing in Twitter’s revenue for these products. We are also beginning to test syndication of Promoted Tweets in user timelines. Initially, we are testing these with our partner, HootSuite. As with all Twitter launches, we’ll review the initial feedback and determine where we take it from here.

Are Promoted Tweets like other online ads?

Since all Promoted Tweets start out as regular Tweets, there is not a single “ad” in our Promoted Tweets platform that isn’t already an organic part of Twitter. This is distinct from both traditional search advertising and more recent social advertising.

Anything else to say, interested?

This is a new thing for Twitter and we expect to iterate and experiment to make the platform better. We’re really excited about it and appreciate getting your feedback. Interested advertisers should visit our Business site to sign up!

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