Posts Tagged ‘social media’

Social Media Trends For 2012

Social Media 2012

Last year i wrote an article about social media word in 2011. Since then new trends show up for social media impact on businesses, so let’s go over these new trends.

Social media is the fastest evolving technology sector of the new millennium with websites, networks and advertising models popping up and disappearing faster than any other digital media fields.

The first trend to watch for is Social Media – TV integration. Television networks are aware that their audience is spending more time on social networks and less watching commercials, so they are striving to keep their viewers engaged for more minutes a day. Channels like Fox and CNN are rolling out new tie ins to Twitter and Facebook to help keep their viewers both involved in whats on the screen and returning to their websites often. Producers expect their viewers to have two screens up at once now, the TV and the tablet or laptop in most cases, and they will look to win the viewer’s attention on both screens at once.Games will be huge in 2012. Not just arcade style cartoon games but more subtle versions of games like fitbit, which tracks a user’s exercise data and posts it to the web, allowing comparison with friends. Zynga has been very successful and this will rocket games to the forefront in 2012. Companies recognize that the time/reward dichotomy has been effective in trapping users attention and they will use this in a variety of applications.

Content curated by friends and social circles will beat out search engines in 2012. The search giant Google aspires to beat its own search service by putting results from the social network Google+ above its own search results, the idea being that content chosen by friends will be more relevant and personalized for the searcher.

CIA: “Facebook Is Truly A Dream Come True”

Posted by: Hatem Jarad

The onion news network published a report talking about CIA invention of Facebook program as it dramatically cuts the agency’s cost and calls Facebook “Reason we invented the internet”.

This is part of the Deputy CIA Director, Christopher Sarinsky speech about Facebook:

“After years of secretly monitoring the public, we were astounded so many people would willingly publicize where they live, their religious and political views, an alphabetized list of all their friends, personal emails addresses, phone numbers, hundreds of photos of themselves, and even status updates about what they were doing moment to moment. It is truly a dream come true for the CIA.”

It’s true about how people socialize and share their daily personal data. CIA uses this advantage plus the applications on Facebook and the features it provides such as “suggested friends” that allows the agency to goes deeper into your network and that they considered it as “It is truly a dream come true for the CIA”.

As you should know that “Mark Zuckerberg” codenamed by the CIA as “The Overlord” as an agent!!

True as CIA invention of  their program “Facebook” and “Mark Zuckerberg” saved the government millions of dollars as the program dramatically cuts agency’s cost dropping other programs like Twitter.

How to Avoid Customer Complaints on Social Media

avoid social media

How to Prevent and Address Customer Complaints on Social Media

by: Mohammad Jubran

Social media is a powerful life force, not only changing the culture of social interaction for entertainment purposes, but impacting the business arena as well. An organization’s success can soar with the right exposure on Twitter, LinkedIn and other public channels. However, it is also necessary to learn how to deal with negative online sentiment about your brand.

Gone are the days when criticism from a disgruntled customer can simply be routed to the complaint department and placed in the circular file. Tweets cannot be drowned out quite so easily. The good news is that customer service delivery is finally getting some well-deserved attention. The downside is the viral manner in which bad news spreads on social media when you do not know how to deal with negative online sentiment about your brand.

Ben Franklin’s quote, “an ounce of prevention is worth a pound of cure”, rings true for customer satisfaction. Issues occur when management is driving external customer service without unifying internal processes. When technological systems do not talk to each other and customer service delivery is inconsistent, a disconnect results which ultimately reaches the consumer. In the traditional environment, being re-routed to an 800 number when issuing a complaint is bad enough, but having to repeat the story is intolerable. Consider how information disseminates on a social network and it is clear that negative feedback can increase exponentially.

Consumer comments, whether positive or negative, require an expedient response. Positive comments should be acknowledged in the public arena so that negative comments are not the only verbiage to surface. Respond publicly to negative feedback as well, but reserve the exchange of details for an offline discussion. For the framework of the conversation, SEA is an acronym which stands for shock, empathy and action. Express shock that this incident occurred, demonstrate understanding of their reaction, and outline the corrective measures to be taken. These measures should be definitive and followed through to closure.

Grievances are inevitable but, in the end, your brand will be assessed more by the organization’s reaction to the incident than the event itself. Allegiance to your brand will be earned if the company is viewed as part of the solution, rather the problem, and fans will come to your defense. At the very least, they may reserve judgment on future consumer complaints.

Latest Social Media Tips for Business – 2011

Social Media

2011 Social Media Tips

By Mohammad Jubran

The promise of a new year brings anticipation for social media marketers. The field of social media is expanding rapidly, and it is crucial for social marketers stay abreast of upcoming trends in 2011. Here are three of the latest social media tips for business:

Mobile Is the Top Trend

Most social media experts peg mobile as the most important social media trend today. Social marketers are building mobile apps at a breakneck pace to keep up with competitors in the field and there are hundreds of new styles of ad units designed just for mobile devices. Businesses that do not consider social media within the burgeoning mobile market will lag behind those that do.

Leverage All Employees for Real Social Impact

Consumers like to feel that they have a relationship with the companies they patronize, and social media provides the perfect platform for personal interaction. An innovative development in social media for business has all employees blogging from their own points of view and interacting with customers as ambassadors for the company.

Businesses interested in leveraging social media as a marketing tool are allowing, and even encouraging, every employee to participate in branded social media activities. And not just the marketing team; this trend extends from the CEO all the way down to the lowliest shipping clerk. It can benefit SEO with more backlinks and keyword-rich content, and it is also helpful for CRM.

Admit That You’re Human

Another way to foster consumer confidence and intimacy is to show the human side of your company in social media. Everyone knows good social marketing is a two-way street. The content of business blogs should never be exclusively about business matters.

A futuristic trend for 2011 takes social media marketing to a new level with bloggers writing about activities far outside the office setting. Companies can find opportunities to blog about certain employees or customers who are involved in sporting contests, artistic pursuits, or altruistic activities, for example. Consumers may become enamored of the brand’s projected lifestyle, especially when the activity is well-related to the product being marketed.

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