by Mohammad Jubran
If you feel that your website needs to receive more traffic but you don’t have money to pay a specialist to help you drive traffic to your web portal, you need to use Search Engine Optimization or SEO.
Unlike Search Engine Marketing (SEM), SEO is a process that helps your drive traffic to your website just by optimizing your articles among other things on your own. If you have enough money you can get professional services from a SEM expert. However, if you don’t have enough money, you can do SEO for yourself; with some patience you can expect good results if you optimize it the right way.
There are different ways to optimize your website and receive a nice amount of traffic if you know how to work with SEO in your website. Start by using the most important keywords that represent the content in your website. If you don’t make a good job and use off-target keywords, you can lose a lot of traffic.
Another important part of the SEO process are links. If you have good link popularity, you have secured a nice position with most search engines. One way for your website to gain link popularity is by submitting your site to several web directories. Another smart way to gain valuable links is by linking to websites more popular than yours.