Posts Tagged ‘money social media’

Share Videos on Your Social Media Accounts for Money

by Jubran Moe

Paying people to share and discuss videos on their social media accounts is one of the newest forms of internet advertising. The idea was based on the fact that most people are already sharing and discussing videos they are interested in, so why not pay people to share specific ads?

The site Wingsplay just recently launched, and it pays people to share videos through their social media accounts. Founder Olivier Lasry states that ads based on referrals from friends and family will resonate far more than simply seeing an advertisement pop up on a website. Lasry states that the idea came to him after he saw friends posting their advertising videos on social networks.
Since people are already sharing ads online, it shouldn’t be difficult to turn it into a form of advertising.People who sign up with Wingsplay can share up to four videos per week, and they are paid based on the number of views generated by their social media account. Users are given a variety of ads to choose from, and selecting videos that they or their friends are interested in increases the likelihood people will view the video, which puts money in the Wingsplay member’s pocket.Viewing videos is just part of the idea behind Wingsplay. In addition to getting people to watch videos, the goal is for the videos to start conversations. This creates a more memorable and interactive ad experience than simply embedding a video in a webpage or forcing someone to watch a clip before they can see streaming video.

NBC and Oxygen have already started advertising new television shows through Wingsplay, and while Wingsplay is currently only offering movie and television trailers for sharing, they expect to add a variety of videos in the near future. Their plan is to make funny and interesting videos available, not just commercials, so people will want to share and discuss the ads. Even though the site is still in beta, it is already seeing promising results.

Lasry states that humorous ads are expected to net an Earned:Paid ratio of approximately 6, which is incredible for the industry.

By paying people to post and discuss videos on their social media accounts, Wingsplay is creating a legion of social media marketers that will drive discussions and links to their videos and ads.

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