by Jubran Moe
Edited by: Alex Nachman
How can you improve the way you market with Facebook?
Because Facebook is the social medium of choice for many entrepreneurs, here are some of the best strategies for success.
#1 To maximize the effectiveness of videos on Facebook, use Open Graph
Sharing videos, not just images, on Facebook will make your page more appealing and interactive.
When someone likes a product, page, or video it is published and appears on othersâ€™ news feeds.
If you have a video, the published content will look more appealing to those who see it.
Every time someone likes a product, the video will be displayed and introduce people to the product or service in a unique and interactive way. There are an infinite amount of ways to advertise this way.
In general, videos are much more appealing and likely to capture attention than a still image.
You can do this by adding the following meta tags to your Open Graph on Facebook:
#2: Try posting during off hours
While it makes sense to post during normal business hours, it may be beneficial to experiment with posting outside of normal business hours.
Try posting during early mornings, late evenings, and also on weekends. Follow your responses and try it more than once. Also try different schedules each week. For example, if you post twice a day, try posting once during business hours and once in the evening.
A recent study of 20 famous brands by Yesmail found that â€œcampaigns deployed between 10 pm-12 am ET were an engagement goldmine. Based on volume, however, this timeslot was the least utilized for deployment.â€ And, â€œThe most popular time of day to deploy campaigns was between 11 am-1 pm ET, while paradoxically, this timeslot was in the bottom 30% in terms of engagement.â€
A different study on 200 fan pages by Buddy Media illustrated that â€œ engagement is highest at 4 am, 7 am, and 11 pm, but that brands post the most during business hours.â€
Additionally, donâ€™t forget to keep track of your fansâ€™ location, as this has an effect on their hours and when they post.
#3: Add more photos in creative ways
Visual media is the most effective way to market because it is way more interesting and appealing than plain text or links.
Posting images a photos creatively will make your page livelier. Try posting an image with text or a video with a link to attract interest.
Even try adding images to quotes.
Sometimes it can help to find a graphic artist to create an image to illustrate a message and add a unique twist on a marketing campaign.
When photos or images show up in new feeds, friends are more likely to click on those images than if they were plain text links.
Your Facebook page name follows all images that are reposted from your page, so try posting more photos for a week or so and see what the results are!
#4: Sponsored posts can increase recognition
Although you want your pageâ€™s content to reach an audience it is competing with a few different factors. Not only is your content competing with other businesses, but also with other friendsâ€™ content.
On average, only 16% of your content will reach your fans.
Page post ads allow you to ensure that content is seen by the maximum amount of people. For as little as $10, or as much as youâ€™d like, you can reach a greater number of fans from a Facebook ad. This is an excellent way to get more impressions, likes, and clicks!
Sponsored Post ads are most effective for interesting content, such as videos, webinar offers, or special deals. Additionally, you can test sponsored ads for minimal risk and increase based on results.
#5: Ask your fans about product decisions
Seeing an enthusiastic response to a product is always rewarding. Regardless of the product or decision, it could be a good idea to have fans participate in a part of it.
Ask the opinion of your fans as close to the launch as possible. Incite excitement by notifying them of the urgent decision and limited time. If appropriate, include photos of the possible choices.
After the decision is made, inform them of the choice and thank them for their assistance.
By involving your fans and customers in some business decisions, they feel more a part of the process and a sense of ownership, and will therefore be more likely to share and buy your product.
#6: Use the new scheduling tool!
Facebook now allows users to schedule a posting time. While this function used to be available through third-party platforms, Facebook now offers it to everyone.
This tool may be worth using, considering some of the unresolved rumors of posts from third-party platforms getting less exposure.
You can ensure that your posts are posted at the perfect time, and when used with the location targeting feature you can maximize exposure.
You can save time by scheduling many posts at once and mapping out your location plan, as well as not having to log in multiple times.
Of course, in order to maintain spontaneity and stay genuine, it may not be a good idea to completely rely on planned posts, but it can work wonders for many.
#7: Attract more fans with contests
How do you get more fans? Well, there are countless ways to promote you page, depending on your managing style and target audience.
Contests, however, seem to work for everyone.
Contests get fans to participate and they often attract their friends, which allows you to collect contact information for potential consumers. This can help expand marketing to arenas outside of Facebook.
Facebooks contests are a fantastic way to participate with fans and promote your product. With a wide range of third-party apps to help, it is really simple to organize contests and stay compliant with user guidelines. Prices for these apps range from free to thousands of dollars per month.
Considering which type of contest is best is also important, as not all contests are the same or should be used for the same results.
The key to Facebook marketing success is understand your target audience and communicating with them. It is all a trial and error process. So keep experimenting!
#8: Start using a personal profile!
As a social network, Facebook is a place where people connect and make friends. Without an active personal profile, it is impossible to understand the multiple dimensions that Facebook offers.
Facebook is like learning a new language. People can pick out an outsider right away if you donâ€™t undertand the culture, jokes, body language, or more.
Facebook is not different. All of the books on Facebook canâ€™t provide the practical experience necessary to becoming a comfortable user.
#9: Allocate the resources needed
Most people donâ€™t understand how much work it actually takes to be successful on Facebook
A good question to ask is if â€œwe have a company that conveys messages that people will want to share and discuss, or can we become a company like that?â€
This question and its answer can help guide how you may want to use Facebook and strategies to develop.