Archive for the ‘Tutorials’ Category

Random SEO Tags

Best Random SEO Tags – plugins

Random One Cat Widget

This Widget shows up to five random posts from a given categories.

Random Tags Cloud Widget

This Random SEO tags plugin allow you to display random tags on your website / blog

Benefits of Random SEO Tags

Using the random SEO tags will help your visitors to view the common articles. also it will help to increase your pages exposures on search engines.

The Skills & Experience Needed to Excel in SEO

When referring to SEO, marketers often consider it to be the “technical” part of their online marketing strategy, as all SEO techniques require some technical knowledge, or at least a familiarity with basic HTML. In addition to technical knowledge, a good SEO strategist will need to be handy with words and text, so it helps to have experience in copywriting. Search engines are becoming so intelligent that they can differentiate between a well-written relevant piece of text and a block of text that has been written hastily in an attempt to quickly add content to a website. This is why good copywriting experience, typically associated with blogging, is fast becoming a highly sought after skill for any SEO strategist.

Optimising a website so it achieves high ranking organic results is really only a small part of what a good SEO strategist should be doing for a business. Having a high ranking means nothing to the business if customers are being turned away from the website as soon as they arrive as a result of poor web design. While it can be argued that it’s the Web Designer’s responsibility to ensure the website functions properly and looks great, it’s also up the SEO strategist to advise the Web Designer on ways that the two can work together to achieve a better overall web design.

For example, if the SEO strategist determines that the website needs a larger space for text on the home page, the Web Designer will need to redesign the website to accommodate, instead of simply trying to squeeze the text in. A good SEO strategist will therefore always have a basic understanding of what constitutes good web design.

Keyword Research

SEO Keyword research

Keyword research can be defined as the process of uncovering and selecting the appropriate keywords for a particular website. Keyword research is one of the most fundamental SEO techniques as it provides the basis for any SEO campaign. Some of the world’s leading SEO experts often credit their success to how much time they spent doing keyword research before launching a SEO campaign. Keyword research is so critical to the entire SEO process that it’s always the first item on any SEO strategist’s to-do list.

When conducting keyword research SEO strategists typically work from a top-down approach. This means trying to understand the website’s target audience, and from this derive a list of keywords that the audience would use to find the website using a search engine. This can be achieved by either brainstorming or surveying both past and potential customers.

A brainstorming session will yield more than just a list of keywords, but also a list of alternate spellings, wordings and synonyms. When brainstorming for a target audience, SEO strategists must also consider how language and cultural factors change the way people search. For example, if the website is located in Australia the SEO strategist cannot use keywords that are spelled out using the American version of the English language, but instead must use keywords from the British version of the English language.

Surveying customers is the most ideal way to extrapolate the perfect list of keywords, however it’s also the most difficult and time consuming. There are numerous ways to perform surveys including emailing existing customers, conducting in-house focus groups or even adding optional pop-up surveys that appear when new users arrive at the website.

Once an initial set of keywords has been established it’s a good idea to write the list up on a whiteboard or somewhere that is accessible to all members of the team, as the keyword list will constantly change throughout the entire SEO campaign. For example, if the Marketing Manager conducts a focus group, he/she may need to alter the keyword list as a result of customer feedback.

Search Algorithms

A search algorithm is an algorithm that finds a file with specified properties within a database of files that are stored on a computer system. In its most basic form a search algorithm is a procedure or set of steps for solving a particular problem by using the problem as input and returning a solution. In relation to search engines, search algorithms are used to rank information on the Web.

In the past, search algorithms were based on complex mathematical formulas. By using search algorithms, a search engine could determine how many links a website had, how long users typically spend on the website, the number of times a keyword or phrase appears on a website and the density of those keywords or phrases. The search engine then uses the output of search algorithms to give the website a ranking.

The problem with search algorithms that are solely based on mathematical formulas is that once the formulas are revealed to the public, people can abuse the system by tricking the search engine into thinking their website is relevant. To counter this, search engines began using search algorithms that employ a combination of mathematical formulas and human input to determine the website’s ranking. These types of search algorithms are the focus of SEO Today.

These days, search algorithms are able to derive a ranking by looking at everything, from how long the website has been on the Web to how many errors are encountered. New search algorithms are even able to derive relationships between keywords, for example, the algorithm knows that the keywords “Ferrari”, “sports car” and “automobile” are all related, and ranks the website accordingly.

It’s important to understand that each search engine uses different search algorithms and that these algorithms are usually kept secret, due to the competitive nature of the industry. Search Engine Optimisation (SEO) experts are constantly trying to discover exactly how a search engine determines a website’s page ranking, which leads to a lot of speculation, assumption and guesswork.

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