Archive for the ‘Tutorials’ Category

Google’s Structured Data

google webmaster tools

Source: Google Webmaster Tools

Structured data helps Google understand the content on your site, which can be used to display rich snippets in search results.

 

Read more about rich snippets

Introducing Facebook Timeline

Facebook Timeline

How to Avoid Customer Complaints on Social Media

avoid social media

How to Prevent and Address Customer Complaints on Social Media

by: Mohammad Jubran

Social media is a powerful life force, not only changing the culture of social interaction for entertainment purposes, but impacting the business arena as well. An organization’s success can soar with the right exposure on Twitter, LinkedIn and other public channels. However, it is also necessary to learn how to deal with negative online sentiment about your brand.

Gone are the days when criticism from a disgruntled customer can simply be routed to the complaint department and placed in the circular file. Tweets cannot be drowned out quite so easily. The good news is that customer service delivery is finally getting some well-deserved attention. The downside is the viral manner in which bad news spreads on social media when you do not know how to deal with negative online sentiment about your brand.

Ben Franklin’s quote, “an ounce of prevention is worth a pound of cure”, rings true for customer satisfaction. Issues occur when management is driving external customer service without unifying internal processes. When technological systems do not talk to each other and customer service delivery is inconsistent, a disconnect results which ultimately reaches the consumer. In the traditional environment, being re-routed to an 800 number when issuing a complaint is bad enough, but having to repeat the story is intolerable. Consider how information disseminates on a social network and it is clear that negative feedback can increase exponentially.

Consumer comments, whether positive or negative, require an expedient response. Positive comments should be acknowledged in the public arena so that negative comments are not the only verbiage to surface. Respond publicly to negative feedback as well, but reserve the exchange of details for an offline discussion. For the framework of the conversation, SEA is an acronym which stands for shock, empathy and action. Express shock that this incident occurred, demonstrate understanding of their reaction, and outline the corrective measures to be taken. These measures should be definitive and followed through to closure.

Grievances are inevitable but, in the end, your brand will be assessed more by the organization’s reaction to the incident than the event itself. Allegiance to your brand will be earned if the company is viewed as part of the solution, rather the problem, and fans will come to your defense. At the very least, they may reserve judgment on future consumer complaints.

Improve Google Ranking with Blogger

blogger

By: Codex-M

There are around 321,000,000 results for site:blogspot.com in the Google search engine. This means there are 321,000,000 indexed pages for blogs that are hosted in Google Blogger. Yet with this large number of pages, you’ve probably noticed that only a few of these blogs manage to get a decent Google ranking for most common blogging topics. Why? And can you duplicate their success? Keep reading.
A quick list of the most common blogging topics is published here: http://promediablog.com/blogging-tips-10-most-popular-blog-topics-to-make-money-online/. For certain key terms, a few sites stand out. For example, for “film reviews blog,” two results deserve further study: commonguyfilmreviews.blogspot.com and telugu-film-reviews.blogspot.com. For “pet blogs,” internet-pets.blogspot.com is worth a look. For “fashion and jewelry blog,” we’ll look at three results: dcelestine.blogspot.com, in-vogue-jewelry.blogspot.com and profashionjewelry.blogspot.com.

This article will examine the SEO characteristics of these blogs and what makes them rank in Google for their targeted terms. The information gathered by this observation can be used by aspiring bloggers to optimize their blogs for the best results in Google.

Content is Still King: Consistency and Quality

One of the common characteristics of most these blogs is that they emphasize writing quality content on a consistent basis.

Another thing worth observing is the large minimum number of indexed pages on these blogs. Based on the sample provided, you can observe that most of them have indexed pages greater than 50; in short, all of the blog owners have written at least 50 posts for their blog.

A high number of blogs in Google’s top 10 even have hundreds to thousands of indexed pages. Regarding the quality of the content, these blogs feature original content, and most of their blog posts are more than 400 words long.

These blog authors write useful and convincing content with the sole purpose of meeting the demands of their readers. The blogs’ readers, especially those that are coming from Google, expect quality information, and these blogs deliver. You might observe that their content is not spammy in nature, and that the authors write naturally for their readers.

Another thing worth observing is that these blogs do not contain too many ads on their pages. Well, you might have seen that most of Google’s “blogspot” users set up blogs just for Google AdSense. As a result, their blogs contain a lot of ads, but little content, which is a mistake.

But the top ranking blogs do not contain distracting or obtrusive ads. Instead, most of them even have no ads, or if they include an advertisement, it is clearly separated from the content, and limited.

This implies that these blog authors are not blogging just for the purpose of making ad income; they are blogging to write great content which is helpful for their readers.

Finally, they are not only writing quality content on a single occasion; most of these blogs are consistently updating and adding content.

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