Archive for the ‘Social Networking’ Category

Share Videos on Your Social Media Accounts for Money

by Jubran Moe

Paying people to share and discuss videos on their social media accounts is one of the newest forms of internet advertising. The idea was based on the fact that most people are already sharing and discussing videos they are interested in, so why not pay people to share specific ads?

The site Wingsplay just recently launched, and it pays people to share videos through their social media accounts. Founder Olivier Lasry states that ads based on referrals from friends and family will resonate far more than simply seeing an advertisement pop up on a website. Lasry states that the idea came to him after he saw friends posting their advertising videos on social networks.
Since people are already sharing ads online, it shouldn’t be difficult to turn it into a form of advertising.People who sign up with Wingsplay can share up to four videos per week, and they are paid based on the number of views generated by their social media account. Users are given a variety of ads to choose from, and selecting videos that they or their friends are interested in increases the likelihood people will view the video, which puts money in the Wingsplay member’s pocket.Viewing videos is just part of the idea behind Wingsplay. In addition to getting people to watch videos, the goal is for the videos to start conversations. This creates a more memorable and interactive ad experience than simply embedding a video in a webpage or forcing someone to watch a clip before they can see streaming video.

NBC and Oxygen have already started advertising new television shows through Wingsplay, and while Wingsplay is currently only offering movie and television trailers for sharing, they expect to add a variety of videos in the near future. Their plan is to make funny and interesting videos available, not just commercials, so people will want to share and discuss the ads. Even though the site is still in beta, it is already seeing promising results.

Lasry states that humorous ads are expected to net an Earned:Paid ratio of approximately 6, which is incredible for the industry.

By paying people to post and discuss videos on their social media accounts, Wingsplay is creating a legion of social media marketers that will drive discussions and links to their videos and ads.

iTunes Search Engine, You are Missing 375 Million Active Searchers

iTunes search engine

by Jubran Moe

Even if you’re an SEO expert, your sites rank high in Google, you run a podcast and a video series from the web and you blog regularly, chances are there’s still a market you’ve left untapped. That market is iTunes. iTunes currently has 375 million active searchers, all of whom are ready and willing to spend time and money.

No matter what your business, you can benefit from being found on iTunes. iTunes search results have been cracked, and we know all the methods to hitting the top. For instance, the star ranking matters. What also matters is how often an item is used. Apps and songs rank highly because they’re used more than once. They’re played and replayed over and over. Same with podcasts that are held open for long periods of time.

iTunes is also a fair market. The content that rises to the top is good content. It’s hard to artificially game the search results. This is important to know, and it keeps you honest. You need good content to rise to the top in iTunes search results.

To help get your content to the top, follow a few simple tips. Always ask for people to rank you with five stars. Don’t just assume your fans will automatically, as many people are too lazy to go back and click the button. Include social networking through Facebook and Twitter in your apps, podcasts, and any other content you can. Do the reverse as well and ask people on Facebook to check out your podcasts.

If you have an app, and you can include some form of social communication, do so. People will use the app just for the chat, and increase the time spent using the app. You should also make sharing your app on social networks as easy as clicking a button. Any social ties are good ties.

If you’re not engaged in the iTunes market you’re losing out on an incredibly huge number of people. Just imagine if you could convert even a fraction of those people into paying customers. There’s no reason to ignore iTunes.

in my next article, i’ll provide some tips on how to optimize your Apps to rank high on iTunes search result pages.

Continue reading - How to Increase your Podcast and Apps Ranking on iTunes

Social Media Trends For 2012

Social Media 2012

Last year i wrote an article about social media word in 2011. Since then new trends show up for social media impact on businesses, so let’s go over these new trends.

Social media is the fastest evolving technology sector of the new millennium with websites, networks and advertising models popping up and disappearing faster than any other digital media fields.

The first trend to watch for is Social Media – TV integration. Television networks are aware that their audience is spending more time on social networks and less watching commercials, so they are striving to keep their viewers engaged for more minutes a day. Channels like Fox and CNN are rolling out new tie ins to Twitter and Facebook to help keep their viewers both involved in whats on the screen and returning to their websites often. Producers expect their viewers to have two screens up at once now, the TV and the tablet or laptop in most cases, and they will look to win the viewer’s attention on both screens at once.Games will be huge in 2012. Not just arcade style cartoon games but more subtle versions of games like fitbit, which tracks a user’s exercise data and posts it to the web, allowing comparison with friends. Zynga has been very successful and this will rocket games to the forefront in 2012. Companies recognize that the time/reward dichotomy has been effective in trapping users attention and they will use this in a variety of applications.

Content curated by friends and social circles will beat out search engines in 2012. The search giant Google aspires to beat its own search service by putting results from the social network Google+ above its own search results, the idea being that content chosen by friends will be more relevant and personalized for the searcher.

Introducing Facebook Timeline

Facebook Timeline

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