Archive for the ‘Facebook’ Category

Facebook New Features: Video Calling, Group Chat & Chat Redesign

Facebook has launched in last November the new messages feature, it’s an amazing feature that combines chats, texts, messages & emails in one place.

Yesterday Facebook has announced new interesting features, video calling, group chat & redesigned chat and this comes after Google biggest announcement the Google+ hangouts that includes all users. Facebook video calls & group chat are not available yet on mobiles.

Facebook Video Calling/Chatting

Facebook One to One Video Calling

Facebook One to One Video Calling

 

Facebook’s biggest announcement yesterday was the partnership with Skype which you can make video calls with your friends through your Facebook account. CEO and founder Mark Zuckerberg has announced that Facebook has 750 million, which Facebook has brought video calling to all its 750 million users.

Its actually an interesting feature to users to make one to one video calls. Video calling will be available to all users in the coming weeks or you can  install Facebook video calling plugin. Yet there is no announcements about group video calls.

How to make video calls on Facebook?

  • Either by calling your friends using the video icon in the chat box
Facebook Video Calling - Chat Box Call Icon

Facebook Video Calling - Chat Box Call Icon

  • Or directly through your friend’s profile page
Facebook Video Calling - Friend's Profile Call Icon

Facebook Video Calling - Friend's Profile Call Icon

As well Facebook users can accept or reject any video call request.

Reject or Accept Facebook Video Calls

Reject or Accept Facebook Video Calls

 

Facebook Group Chat

Facebook has launched group chat which is one of the most requested features in Facebook. You can make multi-person chat. Simply add your friends to chat.

“Now when your friends can’t figure out what movie to see, you can just add them to a chat and decide together” Facebook video chat engineer Phillip Su says of the new feature.

Facebook group chat functionality is similar to Google+ huddles which is a group based mobile feature available between Google+ members.

Facebook Group Chat Feature

Facebook Group Chat Feature

 

Facebook Chat Redesign

Is a new chat design that includes a sidebar that shows the list of people you message most. The side bar adjusted with the size of the browser window & it appears when the window is wide enough.

Facebook Chat Redesign Sidebar

Facebook Chat Redesign Sidebar

 

Check Facebook blog for the official announcements about the new features.

 

 

 

 

Creating Effective Facebook Pages, Tips & Features

Vin Diesel Facebook Page

I have spoken earlier about Facebook Pages Tips & Features. Here I am talking about the importance of using best practices in creating an effective branded page on Facebook, as there are tips you need to understand to maximize the benefits of creating your brand page as engaging with your fans & integrate your page with multiple applications & social plugins.

Tips for Creating Effective Facebook Pages

  • Name Your Page With Your Brand Name

Consider your page name to be as your brand name for ease access & search by your fans & non-followers to find you through internal Facebook Search.

  • Custom Your Facebook Page URL With Your Brand Name

You can custom Facebook page URL to double the chances for your page to be found easily & can direct your fans with easy & remarkable name (URL).

Customized page URL can help you getting ranked & found in most of search engines, like if you Google “Vin Diesel” you will find the third result is for Vin Diesel | Facebook that will direct you to his page. As an example of search on personal profiles & customizing the URL, Google “Hatem Jarad” you will find the result Hatem Jarad | Facebook that will direct to a personal profile.

In internal Facebook search the name comes first in order of results then the number of fans, so if there are duplicate names as your page name, make your best to increase fans to come first in search.

  • Fill All The Information About Your Brand

Fill in all the boxes & fields in the page describing your page, such information will be helpful for your fans to understand better your page. Try to be correct as possible to let search engines index your page’s information & be found in Search Engines Results Pages (SERPs).

  • Don’t Make Your Page Default Tab The “Wall”

When you direct non-fans to your page, make the default tab “Info” tab or any other engaging tab, like creating a tab called “Welcome” which welcomes your new fans to the page & gives a brief about the page or add “Offers” tab or detailed information, like Opera Winfrey default landing tab is “This week on Oprah”.

The reason for that is you can get more likes & fans through your engaging tabs which motivate the user to click like as well have a better idea about your page if the landing tab is the info or any engaging tabs, which are controlled by you & you can direct & show non-fans what you want, not like the wall where there are many comments & posts unfiltered by users which might sometimes gives a bad impression to non-followers of your page.

  • Integrate Applications & Social Plugins Into Your Page

It’s easy to install applications & social plugins to your page through tabs, which can integrate other accounts of your brand into your page, like YouTube channel or Twitter account, e.g. Mazzek Arabic Facebook Page; this page is for a musical website they integrated their YouTube Channel into their Page to keep the fans updated & even watch their videos on the page without leaving it.

I found Involver is a good example where you can install engaging Facebook applications  to download into your Page.

    • Always keep your page content fresh
    • Post teased questions & posts
    • Post events to get your fans RSVP
    • Add links to videos or photos & Tag your fans
    • Always reply to your fans quires & engage with their comments; that would leave a good manner in them to come back to you & ask you or engage with more as well invite their friends to your page.
  • Keep your Page Updated & Be In A Direct Touch With Your Fans

Download Facebook Pages Manual to get some instructions about creating your Page.

Facebook Pages Tips and Features

Ashtun Kutcher Facebook Page

Facebook Pages

are a free product for organizations & public figures to build their presence online & to connect with people & audience on Facebook, share stories & updates in real time conversations.

Facebook Pages are considered as profiles for brands; Facebook pages were created to replace the use of personal profiles for companies & use more professional page to interact with users & engage with them by keeping them updated with the company services & news.

Pages have access to users’ feeds; as any page can update a status, attach a link or any activity from the turnkey publisher tool which they will appear to users’ feeds like their friends activities appear to them. Pages are considered as Twitter for Facebook by many in the press as any activity you do in your page it will appear to your fans on their news feeds.

Facebook has been increasingly developing pages experience as it could now integrate with multiple applications. Check Ashton Kutcher fan page & how he interacts with his fans in his “Ashton Live” tab.

Tips to use Facebook features and applications on your Brand Page and your Website

Facebook on your Site:

  • “Facebook Connect”  is a smooth plugin you add it on your site to let users to connect with their Facebook IDs & start engaging on your site; it’s a seamless app allow users to easily share &distribute their activities on your site & see their mutual friends who is active on your site.
  • “Facebook Share” is a fantastic plugin as you can add a button or a box to your site to easily allow users share your content on with their friends.
  • Facebook has many useful “Social Plugins” to install on your website.

Facebook on your Brand Page:

  • Keep your users updated with new content.
  • Write Notes & share them with your fans & Discussion Boards to enable fans to get their ideas out & let you know exactly what your customers think & want from you.
  • Post Videos, Photos & Status for your events
  • You can set up events & have your fans RSVP
  • If you have a blog you can import it on your page.

There are many online websites helps you to install applications or social plugins on your site or your page’s tabs to increase fans engagement with you.

Latest Facebook Marketing Methods

Facebook Page

Best Facebook Marketing Practices

by Mohammad Jubran

With over 500 million active users, Facebook’s virtual population is greater than the actual population of the United States.

So what marketing methods work well with Facebook?

Facebook ads have improved since the early days of the site. Because Facebook users tend to share copious amounts of personal data, Facebook’s targeted ads are usually seen by the right individuals that will be more likely to actually click on the link. No longer are ads a shot in the dark, Facebook has the market cornered on targeted advertising.

The most basic marketing method is a good, solid business page. But more and more businesses are now recognizing that Facebook users like to be engaged and enjoy interacting with companies, so a mere page is no longer enough.

Contests and promotions are a great way to make customers more interested in brands they like and an excellent method to make brands known to new customers.

Facebook users tend to follow favorite brands, but with contests and promotions, it’s easy to get strangers to your brand to fan your page. Just make sure it’s a requirement for the contest. As long as the prize is something worthwhile, the Facebook users will most likely be willing to jump through that hoop to enter. In addition to basically subscribing to receive future messages from that company, the Facebook user also serves as free advertising towards their friends. Even if their friends never click on your company to find out what exactly all the fuss is about, it is still a point of contact. Next time those individuals see your brand name, there will be something familiar about it. Familiarity equals comfort. Making your potential customers comfortable is good.

Striking a balance with pages is crucial to getting and maintaining a good fan base. If posts are too often or irrelevant, Facebook users are likely to simply hide the page, which is of course bad. But on the other side of the spectrum, failure to post often yields zero results. Balance is key.
With over 500 million active users, Facebook’s virtual population is greater than the actual population of the United States.
So what marketing methods work well with Facebook?
Facebook ads have improved since the early days of the site. Because Facebook users tend to share copious amounts of personal data, Facebook’s targeted ads are usually seen by the right individuals that will be more likely to actually click on the link. No longer are ads a shot in the dark, Facebook has the market cornered on targeted advertising.
The most basic marketing method is a good, solid business page. But more and more businesses are now recognizing that Facebook users like to be engaged and enjoy interacting with companies, so a mere page is no longer enough. Contests and promotions are a great way to make customers more interested in brands they like and an excellent method to make brands known to new customers.

Facebook users tend to follow favorite brands, but with contests and promotions, it’s easy to get strangers to your brand to fan your page. Just make sure it’s a requirement for the contest. As long as the prize is something worthwhile, the Facebook users will most likely be willing to jump through that hoop to enter. In addition to basically subscribing to receive future messages from that company, the Facebook user also serves as free advertising towards their friends. Even if their friends never click on your company to find out what exactly all the fuss is about, it is still a point of contact. Next time those individuals see your brand name, there will be something familiar about it.

Familiarity equals comfort. Making your potential customers comfortable is good.
Striking a balance with pages is crucial to getting and maintaining a good fan base. If posts are too often or irrelevant, Facebook users are likely to simply hide the page, which is of course bad. But on the other side of the spectrum, failure to post often yields zero results. Balance is key.

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