Archive for the ‘News’ Category

The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

3d Penguin cuts down a tree with his chainsaw

by  - Search Engine Land

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as what this all means for publishers.

New Version Of Penguin Live Today
The head of Google’s web spam team, Matt Cutts, shared the news on Twitter, saying the latest release would impact about 1 percent of all searches.

 

More details from Google Webmaster Blog

Search Query reports in DoubleClick Search – DS3

google-doubleclick

DoubleClick Search V3, better known as DS3, will be capable of giving you a way to make statements regarding search queries. These statements will provide a deeper look into the precise terms that direct traffic to your websites and the money you’ve been making off of them.

As many web marketers know, because of the way search engine keyword matching works, ads are usually generated for more queries than the precise keywords you’ve paid for. Although this can be a good thing, much of the time, you may wish to look at the exact search terms that have brought up your ads as well as how they impact your earnings.

See Queries

In order to understand the return of investment (ROI) of the search queries, simply find the specific ad or campaign under the user interface and choose “search queries” from the tabs displayed above the graph summarizing your performance. This will show you the search terms and the visits and income associated with them.

Download the Reports

Click on the “download tab” above the reporting table if you’d like to produce a report of search query data. Inside of the download settings panel, you’ll be able to select “schedule report” in order to have this report downloaded on a regular basis.

Add Terms

If you notice a search term that you suspect may do better with a larger bid and you haven’t already bid on it, you can add them to your campaign. Just choose the terms in the list and select “add keywords”. You can also reduce your expenses and boost your return of investment by using negative keywords from the query list. If you want to do this, just choose a query and select the “add campaign” negatives or “add ad group” negatives buttons.

If you want to stay updated on the latest news, keep an eye on our blog for the final release of the search query reporting feature. This only marks the beginning of DS3′s advanced reporting and we plan on adding more information in order to help you find a greater understanding of your keywords in the future.

Samsung Pays Apple $1 Billion Sending 30 Trucks Full of 5 Cents Coins

Lee

Author:  Ahmed Haji From The Averag.com

This morning more than 30 trucks filled with 5-cent coins arrived atApple’s headquarters in California. Initially, the security company that protects the facility said the trucks were in the wrong place, but minutes later, Tim Cook (Apple CEO) received a call from Samsung CEO explaining that they will pay $1 billion dollars for the fine recently ruled against the South Korean company in this way.

the funny part is that the signed document does not specify a single payment method, so Samsung is entitled to send the creators of the iPhone their billion dollars in the way they deem best.

This dirty but genius geek troll play is a new headache to Appleexecutives as they will need to put in long hours counting all that money, to check if it is all there and to try to deposit it crossing fingers to hope a bank will accept all the coins.

Lee Kun-hee, Chairman of Samsung Electronics, told the media that his company is not going to be intimidated by a group of “geeks with style” and that if they want to play dirty, they also know how to do it.

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