Archive for the ‘SEM’ Category

Search Query reports in DoubleClick Search – DS3

google-doubleclick

DoubleClick Search V3, better known as DS3, will be capable of giving you a way to make statements regarding search queries. These statements will provide a deeper look into the precise terms that direct traffic to your websites and the money you’ve been making off of them.

As many web marketers know, because of the way search engine keyword matching works, ads are usually generated for more queries than the precise keywords you’ve paid for. Although this can be a good thing, much of the time, you may wish to look at the exact search terms that have brought up your ads as well as how they impact your earnings.

See Queries

In order to understand the return of investment (ROI) of the search queries, simply find the specific ad or campaign under the user interface and choose “search queries” from the tabs displayed above the graph summarizing your performance. This will show you the search terms and the visits and income associated with them.

Download the Reports

Click on the “download tab” above the reporting table if you’d like to produce a report of search query data. Inside of the download settings panel, you’ll be able to select “schedule report” in order to have this report downloaded on a regular basis.

Add Terms

If you notice a search term that you suspect may do better with a larger bid and you haven’t already bid on it, you can add them to your campaign. Just choose the terms in the list and select “add keywords”. You can also reduce your expenses and boost your return of investment by using negative keywords from the query list. If you want to do this, just choose a query and select the “add campaign” negatives or “add ad group” negatives buttons.

If you want to stay updated on the latest news, keep an eye on our blog for the final release of the search query reporting feature. This only marks the beginning of DS3′s advanced reporting and we plan on adding more information in order to help you find a greater understanding of your keywords in the future.

Facebook’s New Capabilities For Advertisers

Facebook Page

by: Tyler Willis  //  involver

The last 30 days have included two substantial updates to Facebook’s capabilities for advertisers, the release of a new ad unit called Sponsored Stories and the addition of specified landing tabs.

Hundreds of Millions of people take actions, such as liking a page or checking in at a place, with brands on Facebook. Sponsored Stories is a new ad unit from Facebook that lets advertisers turn those actions into ads that are targeted at that person’s friends.
The launch of this ad unit has been very controversial, but is very important for Facebook Advertisers — we wrote a 1700+ word review on the blog that has everything you could care to know.

Secondly, as Inside Facebook recently reported, advertisers on Facebook now have the ability to set custom landing tabs for their Facebook ad campaigns. This means that companies investing in creating effective application experiences quickly and at scale are going to empower a whole new wave of targeted advertising and conversion.

Do you Trust Google Keyword Tool?

Google Logo - Keyword Tool

By Mohammad Jubran

How accurate the Google Keyword tools is?

Many website owners who want to optimize their website ask whether local keyword tool works to find accurate keywords. We’d ever keyword tool you use it is important that it contained accurate data. It’s doing keyword research using the global keyword tool it is important that the traffic predictions given be correct data.

Customers are not conducting keyword research simply because they want to, but because the ultimate goal is to bring traffic to a site and convert traffic to buyers. Search data given by the Google keyword tool should be accurate or you will end up with unrealistic sales objectives.

To make the Google keyword tool more accurate you need to know what data you are comparing. Determine whether you want to focus on global or worldwide data for local search results. Google clearly distinguishes which are the global monthly searches. this Global monthly data is gotten by estimated 12 month average. Other tools like the Google webmaster tools offered the exact volume of search queries for specific keyword where the website is ranking, but it only applies to the current month.

In essence, the Google keyword tool can only comparison the global monthly search volume based on the average taken for 12 month. The data will also depend on the match type you’re looking at on the tool. These keyword masses can be listed under broad, exact or phrase matches. Expert SEO professionals use the “exact” match type as this seems to be the most accurate. However, there are no exact studies that determine which of the categories works best when analyzing keywords.

You can however test the Google keyword accuracy. To do this you will need a test website with accesible Google Webmaster tools and several ranking keywords. Use keywords that rank on a first page of Google. Find the global monthly search volume for the keywords using the global keyword tool. Gather the data for each match type whether it be “exact,” “broad,” or phrase. Set countries to “All countries” and export the data to an Excel file when it completes. Compare the global search data to the Webmaster tools data. Compute the percent error between the data from Google webmaster tools and that of the Google keyword tool. The formula looks something like: percentage error = [(estimated data - actual data)/actual data] with the actual data being that of Google webmaster tools and the estimated data being from the Google keyword tool. You may notice that there is a high percentage error in accuracy measurements, with the “exact match” option having the lowest percent error, but still the way above 100 percent. This error is caused by seasonal keyword search volumes, and the inability to compare exact same time frames for both tools.

Because there is such a high percentage error, you should not rely solely on the Google keyword tool to predict sales.You should instead use a combination of the Google keyword tool and the Google Webmasters tools to get more accurate estimates of traffic possibilities.

SEM: Search Engine Marketing

Search Engine Marketing

Of the many emerging techniques and disciplines that have developed in the decentralized, Web 2.0 era of business, Search Engine Marketing is one popular and increasingly competitive way of handling marketing and advertising on the Internet. While the term is in itself rather vague, it can be broken down into several distinct subsets. As the name implies, Search Engine Marketing, or SEM, utilizes rankings in search engine results to promote links to specific sites, in the hopes of affecting buying decisions.

Many use SEM to refer more exactly to what is known as PPC, or pay per click advertising. Unlike traditional print and visual media advertising, the advertiser doesn’t have to pay specifically for space or airtime, but is ranked in high profile positions within search engine results based on how much they are willing to pay for Google Adwords and Yahoo! Search Marketing listings if a prospective buyer should click on their link and follow it to their site. The general idea is rather simple, but implementing a successful SEM campaign is far more complex than it would first appear.

For starters, there is the typical advertising and marketing considerations to weigh when embarking on a Search Engine Marketing effort. Wording is important when configuring the appropriate pitch. What works with certain keyword phrases may not work with others. Careful research must be done to match the correct pitch to the demographic most likely to use that set of search phrases. Just because you can get a lot of clicks doesn’t mean it will translate into sales. You need to target buyers, not casual “window shoppers” or random surfers.

The next area that must be dealt with delicately is the economics of the campaign itself. Comparing the costs of the campaign versus the additional revenue brought in is key. Obviously, normal economics applies here. If the campaign is a money loser out of the gate, its bad. If you’re paying $10.00 per click, which is not an unreasonable price for highly sought after keyword phrases, and each click on average brings in $8.00 all told, some reconfiguring needs to be done. The idea is to hit the right niche search term with a high enough search volume but low enough competition from other advertisers to be profitable.

SEM is a complex and involved area of business that is becoming all the more crucial to the online portion of any enterprise. It’s not for the faint of heart and requires a lot of hard work and concentration, as well as constant maintenance to be effective. For larger businesses it often makes sense to outsource this to companies or firms that specialize in optimizing SEM programs for the maximum gain. In many cases, hiring a well respected outside contractor to handle this task is a wise move. In any event, as more advertising and marketing moves online, this will become increasingly important with each passing year.

SEM - Search Engine Marketing

SEM - Search Engine Marketing

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