Archive for the ‘Digital Marketing’ Category

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Using Location-Based Networks for Your Marketing Efforts

location-based marketing

by Jubran Moe

The use of mobile marketing has grown by leaps and bounds with the use of mobile phone apps. This is seen by the increase is usage of location-based apps that include Foursquare. However, marketing done with location-based apps continues to grow as smartphone usage increases. A business should know the various methods that are available to incorporate location-based networks into their marketing plans.

Push Notification Integration

The use of location-based apps requires the integration of push notification. This allows an app that is running on a smartphone to see activity, various announcements as a way to promote their business and the app for many types of users. Any app installed by a user should also be customizable.

Loyalty Programs

Rewards for using an app such as a discount coupon is a great marketing option. When users know that they will receive a freebie by using a particular app, they will be more willing to install it. One way that this is done having a marketing team promote on mobile apps such as Foursquare. Offering a user a free item or a any type of discount increases exposure for the app and the business.

Geofencing

Users of an app that have chosen to receive specific information can receive targeted messages. This is a way for a business to offer a target message to users that are within their virtual fence. When a user is running an app for a specific they will see this message when inside the geofence.

Mixed Media

The incorporation of other media from a single app is the idea behind mixed media. A good example of this is apps that are available from Foursquare and GetGlue. When a user checks into a certain location, a message is sent to other user of the service and to other social networks such as Facebook.

Better Content

Popular applications help point the way for the mobile app industry. The company that is leading in this area is Foursquare. Content that is posted on the site is optimized to provide suggestions and updates to other users about any location that experienced a check-in.

How to Increase your Podcast and Apps Ranking on iTunes

podcast_box_app

by Jubran Moe

Last week i wrote an article about the importance of ranking high on iTunes. This week I’ll provide some tips on how to increase your apps and podcast ranking on iTunes.

How to increase your iTunes Rankings

Few people realize that iTunes rankings have nothing to do with the number of inbound links. This is very different than most other major search engines, such as Amazon or Yahoo. The following are five steps on how to increase the rankings of your podcasts and apps.

1. Ask your Users!
Most of your users won’t rank your apps or your podcasts because they don’t think of it. Ask them to rank your podcasts and apps five stars, and you will be surprised at how many users will actually do it.

2. Social Interaction
Use social media sites, such as Facebook and Twitter, to post updates about your podcasts and apps, or just to remind people to go check them out. Also, if someone makes a post on their Facebook stream using your app, all of their friends will be able to see it.

3. Make Apps Live
If you give users the option to communicate while still in the app by being able to message one another, it will increase the length of time that app is used enormously, in turn increasing the ranking of your app.

4. Share!
Allow users to share your podcasts through social media websites such as Facebook, Twitter, Google+, and Pinterest. Ask users to rate your podcasts and apps on these sites in order to entice others to download them. Allow a user the option to add friends on your app. This makes it easier for users to spread the use of your app around, and easier for non-users to receive the app.

5. Pay Per Download
You can pay users ten cents a download to download your podcasts and/or apps. If your app or podcast is downloaded at a high rate in the very first week that it is live, it will achieve higher rankings. You can do this by going to http://mturk.com.

Following these steps will help increase the rankings and downloads of your podcasts and apps.

 

iTunes Search Engine, You are Missing 375 Million Active Searchers

iTunes search engine

by Jubran Moe

Even if you’re an SEO expert, your sites rank high in Google, you run a podcast and a video series from the web and you blog regularly, chances are there’s still a market you’ve left untapped. That market is iTunes. iTunes currently has 375 million active searchers, all of whom are ready and willing to spend time and money.

No matter what your business, you can benefit from being found on iTunes. iTunes search results have been cracked, and we know all the methods to hitting the top. For instance, the star ranking matters. What also matters is how often an item is used. Apps and songs rank highly because they’re used more than once. They’re played and replayed over and over. Same with podcasts that are held open for long periods of time.

iTunes is also a fair market. The content that rises to the top is good content. It’s hard to artificially game the search results. This is important to know, and it keeps you honest. You need good content to rise to the top in iTunes search results.

To help get your content to the top, follow a few simple tips. Always ask for people to rank you with five stars. Don’t just assume your fans will automatically, as many people are too lazy to go back and click the button. Include social networking through Facebook and Twitter in your apps, podcasts, and any other content you can. Do the reverse as well and ask people on Facebook to check out your podcasts.

If you have an app, and you can include some form of social communication, do so. People will use the app just for the chat, and increase the time spent using the app. You should also make sharing your app on social networks as easy as clicking a button. Any social ties are good ties.

If you’re not engaged in the iTunes market you’re losing out on an incredibly huge number of people. Just imagine if you could convert even a fraction of those people into paying customers. There’s no reason to ignore iTunes.

in my next article, i’ll provide some tips on how to optimize your Apps to rank high on iTunes search result pages.

Continue reading - How to Increase your Podcast and Apps Ranking on iTunes

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