Author Archive

New Google Algorithm Changes

Google Pigeon Update

A new change has been made to Google Algorithm. The change is nicknamed ‘Google Pigeon” and was rolled out on July 24th. This change is one that is impacting businesses on a grand scale all across the world.
‘Google Pigeon’, the new Google Algorithm, is a change that focuses on local searches. This will greatly affect local businesses. The search will rank terms geographically for importance in the results. This new update shows a greater importance to assessing a location. This allows the one searching to look within a geographical location and have it ranked in such a manner.
With this new update, the well-known “7-pack” listings that used to appear for local searches have been taken away. This removal of the “7-pack” has had a huge impact on local businesses. Google is now using the location of the person searching to tailor the search results, instead of the previous method of the “7-pack”.
One method businesses can use to get ready for this change is to use certain strategies to work with the new algorithm. The content about the business needs to have correct notations, reviews and user-generated content. This is especially important if a business has more than one physical location.
It is a priority for businesses to make sure that their information, physical address, name, URL, and phone numbers, are identical on all possible search results. Related industries that a business’s information will pop up in such as Yellow Pages, WOMO, Menulog, UrbanSpoon, and True Local, must have the same information as the main business page.
It is very important for businesses to stay up on standard SEO strategies, in order to work with this new update. The update can work in a business’s favor if the correct information is out there and used correctly.

The Best Content Marketing Blogs

Content Marketing Blogs

The following 10 blogs will teach you all you need to know about sharing marketing content via social media.

Alltop Content Marketing is a blog that gathers news and information on a variety of online marketing companies.

Copyblogger is a blog that offers a variety of downloadable information regarding online marketing. They host forums, seminars, and ebooks.

Post Advertising is a blog that discusses the ways you can move beyond advertising by embracing new mediums, such as social media.

Content Marketing Institute publishes a real world magazine that includes articles on how to start marketing with fresh online content.

Conversation Agent is a blog hosted by Valeria Maltoni, a content marketing expert. She teaches readers how to create engaging online content.

MyGBlogGuest Blog features a guest blog tip as well as regular Twitter chat scripts with some of the biggest names in the online content marketing world today.

Web Ink Now is a blog hosted by Davic Meerman Scott. He posts regular updates on how to make the most out of your content by maximizing its worth.

Marketing Interactions focuses on B2B marketing, rather than B2C. Essentially, it teaches you how to start conversations with potential consumers.

Sparksheet is a “trend” based blog that teaches readers all about the most current content trends.

Idea Launch is a blog connected to a larger group of blogs, such as LifeTips and WriterAccess. They teach expand ideas into a fully formed advertising plan.

The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

3d Penguin cuts down a tree with his chainsaw

by  - Search Engine Land

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as what this all means for publishers.

New Version Of Penguin Live Today
The head of Google’s web spam team, Matt Cutts, shared the news on Twitter, saying the latest release would impact about 1 percent of all searches.

 

More details from Google Webmaster Blog

Google’s Structured Data

google webmaster tools

Source: Google Webmaster Tools

Structured data helps Google understand the content on your site, which can be used to display rich snippets in search results.

 

Read more about rich snippets

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