Archive for March, 2011

How To Increase Google Trust

Google Logo - Keyword Tool

By: Codex-M

If you are a webmaster looking to increase rankings and organic traffic from Google, then this tutorial will definitely prove helpful. You may have heard of Google’s Panda / Farmer update affecting low quality websites – this tutorial will answer the questions of what does Google view as low quality – and more importantly – how do I make my website a high quality site?
Tip #1: Add Original, Useful and Substantial Content on a Frequent Basis

In this page: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html , Google stresses the importance of having original content on your website. Below are some good content guidelines you can implement:

a.) At least 500 words. Most readers need details – especially if your content is a tutorial or how-to guide. If your content does not explain the details, then your content is not good enough, which also reflects the overall quality of your website.

Having a thin amount of content, your site can be labeled as a “content farm” by Google. Make a habit of writing content with details instead of generalizing everything in one or two paragraphs.

b.) Content should be original and not copied. As suggested by Google here: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html , some great ideas about writing original content are based on research, in-depth reports, and thoughtful analysis.

c.) Articles should be well written, clear, concise, and direct to the point. The readability of your content is also important.

d.) Content should contain images or videos. Content with images or videos reinforces learning and helps the reading process. Make sure you have rights to these images and videos. Make sure to ask permission first if you do not own them.

e.) If absolutely necessary, cites references to external sources as proof. Sometimes when you are writing something in your blog or website, you need evidence that can substantiate your point. In this case, you need to link to a quality external resource. This linking process should be given with editorial merit.

f.) Link to other content within your website. For example if your content is talking about “building widgets” then in some of your paragraphs you start talking about “configuring widgets”. If you already wrote a separate and detailed tutorial about “configuring widgets”, then have your “building widgets” page link to the “configuring widgets” content. This method is really helpful for visitors who are in need of detailed resources about a certain topic (example “widgets”). You might notice that if you are reading a Wikipedia article, it links to a lot of related pages within Wikipedia, and of course helps improve the user experience and increases the retention time of your visitors.

g.) Allow user-generated comments. When you publish content make sure you allow comments to it. User comments are helpful to validate the accuracy and trust of the content. If certain content receives a lot of interaction and approval, then any future readers do not need to spend more time searching for quality content on the Internet because they already found one. They will stick to your website longer.

h.) Allow users to share your content on Facebook, Twitter and other social networking websites. One aspect of a quality website is that its content is highly shared, liked and added to a users list of favorite websites. You should take this opportunity, as search engines like Google are definitely using this data (source: http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389 ).

i.) Write as often as possible- this makes your website grow bigger with quality content. The end results are higher organic traffic due to long tail effect and higher link baiting opportunity because of your content. Google also loves to rank big websites (source: http://www.seochat.com/c/a/Choosing-Keywords-Help/Keyword-Difficulty-vs-Size-of-Domain/ ).

CIA: “Facebook Is Truly A Dream Come True”

Posted by: Hatem Jarad

The onion news network published a report talking about CIA invention of Facebook program as it dramatically cuts the agency’s cost and calls Facebook “Reason we invented the internet”.

This is part of the Deputy CIA Director, Christopher Sarinsky speech about Facebook:

“After years of secretly monitoring the public, we were astounded so many people would willingly publicize where they live, their religious and political views, an alphabetized list of all their friends, personal emails addresses, phone numbers, hundreds of photos of themselves, and even status updates about what they were doing moment to moment. It is truly a dream come true for the CIA.”

It’s true about how people socialize and share their daily personal data. CIA uses this advantage plus the applications on Facebook and the features it provides such as “suggested friends” that allows the agency to goes deeper into your network and that they considered it as “It is truly a dream come true for the CIA”.

As you should know that “Mark Zuckerberg” codenamed by the CIA as ”The Overlord” as an agent!!

True as CIA invention of  their program “Facebook” and “Mark Zuckerberg” saved the government millions of dollars as the program dramatically cuts agency’s cost dropping other programs like Twitter.

New SEO Virus Symptoms May Be Difficult To Treat

SEO Virus

New SEO Virus

Website owners, particularly those who are new to the world of website ownership may be susceptible to a debilitating and contagious disease. Known by its common name, SEOitis, this virus once encountered, can result in enhanced immunity, but those exhibiting extreme neediness and gullibility may be subject to repeat occurences. If diagnosed in the early stages, the virus can be effectively treated but may result in permanent financial and emotional damage if allowed to advance.

Risk factors for this rapidly spreading infection include a belief in “get rich quick” web schemes and a trusting nature coupled with lack of internet savvy. Sufferers may also exhibit Google paranoia manifesting itself in a belief that the popular search engine can actually control the business success of individuals.

Pathogens known as SEOguri are the cause of SEOitis as they rapidly multiply in unchecked online trash heaps like Twitter and websites promising wealth enhancement on the web. While these germs may only be categorized as a nuisance to more experienced website owners, newbies can become increasingly affected as they wait for the fees they’ve paid for their online presence to multiply into mega riches.

Symptomatic behaviors include incoherent forum postings, unchecked purchases of multiple domain names and confusing content which may change on a daily or even hourly basis. As the disease progresses victims may suffer sleep loss resulting in deep neuroses, such as obssession over link creation and meta tags. Posting of repetitive content and listening to and believing in webinars, in addition to accelerated consumption of eBooks usually signals that SEOitis has set in. Financial failure and decline of online reputation is the final phase of the disease process.

Psychological counseling and website realignment may be required to bring the unfortunate victims of SEOitis back to reality. Panic attacks and withdrawl symptoms may be alleviated by website reconstruction and relinquishment of infected website marketing procedures.

Mircosites Marketing Strategy Effectiveness

Microsite Example for an Audi Car

The New Generation of Microsites

When we hear the term “microsite”, some might think of the old-fashioned websites where agencies used to produce entire presentations in Flash. Such websites were visually spectacular but had absolutely no SEO value because the focus was oriented towards the design itself, not the functionality and effectiveness of the site. Nowadays, that type of microsites is beginning to extinct, clearing the way for a new generation of microsites that uses new techniques and creates bigger opportunities for agile marketing and conversion optimization.

How to Make Microsites more Effective

There are two ways to enhance microsites visitors’ experience and make microsites more effective.
The first and most important way is using the principles of conversion content marketing. Mainly, visitors are looking for good and deep content, not fluff and teasers. For this reason, if visitors like the content, they will move on and take the next step.
But we should keep in mind that there could be a contradiction here. It’s true that visitors want deep content and rich information, but they also want immediate gratification, that is, they aren’t interested in digging through piles of raw material to find what’s important to them. An organized set of subtopics that shows the visitor rapidly what’s important and relevant to him/her is much better than a long post or a page comprising lots of content. Indeed, dividing one topic into many subtopics delivers deeper and more oriented content, and makes it much easier for visitors to understand the content.
The second way to enhance the effectiveness of microsites is through audience segmentation. In other words, it is about personalizing the users’ experience through providing them with the chance to self-select the content that’s relevant to them. Through multi-step landing pages (known also as “conversion paths”), you give the user a few options on the landing page, followed by a targeted presentation, thus enabling them to choose the content that’s more interesting to them, and resulting in much higher conversion rates.

Old Microsites vs. New Microsites

Unlike the old generation of microsites that needed a lot of money and time, the new generation is much cheaper, faster and easier to build. Since they consist of pure HTML, they require just a little more work to build than independent landing pages. They can even be constructed around a group of reusable templates which lets you leverage the design assets of one concept of a microsite into a group of campaigns.
Such microsites don’t exist inside the formal framework of the main website, and thus can be deployed rapidly to support the practices of agile marketing. Consequently, the new generation of microsites provides conversion optimization professionals with a completely new class of tactics to employ.

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