Archive for October, 2010

Social Networking

If you have kindly read a handful of our blog posts to date (thank you if you have!), you might be coming to the conclusion that our SEO techniques centre around not only creating good links to your main website, but also finding ways to boost the power of those very links too. If you also happened to read the post on ‘Creating Ongoing Links Indefinitely‘, you might well know that the various well known social media platforms (ie Twitter, Facebook, LinkedIn) are some of the most powerful links we can create to your website.

As we have total control over your social media profiles, these pages are perfect places to create links not only to your main website, but also to every blog post, article, video, podcast and any other pieces of content you publish online.  In this post, we’ll look at how we do that efficiently across a number of accounts and also how to boost the power of your social media profile pages.

The essence of social media is to give the world quick insights into who you are and what you’re doing right now in your life. The problem with social media of course is that there are not too many things that happen in everyday life that the rest of the world is really interested in, if we’re going to use social media to promote your business/website, we have to plan when and what we are going to say – a hot topic in its own right! For today, we will focus on the idea that if we are constantly creating new content to promote your online business then social media profiles are a wonderful place to tell the world all about it.

Firstly, telling the world about your latest article, blog post, video etc via as many social media profiles as we can means we have a good chance of directing relevant traffic to that new content. Secondly, from a purely SEO perspective, that new content is far more likely to be crawled quickly now we’ve placed a few links to it from webpages that search engines love. Last but not least, a link to your new content from a social media profile page is a good link, if we also strive to build the power of your social media profile pages, then that link just gets stronger as we build.

Put your Keywords Into profit

One of the most important factors behind commercially successful websites is their ability to discover profitable traffic channels for their online products. Whilst Google’s Keyword Tool can help us on cover keywords that have regular traffic, it’s another skill to then go on and define which of these keywords will have the best conversion from ‘traffic’ to ‘sales’.

Certainly any website that becomes commercially successful has an element of luck involved. However, here are a few tips to help delve further into your keywords in an effort to uncover the ones that truly have SALES value.

1. Ad words spend
If a keyword has a large number of PPC advertisers, there’s a very good chance that this keyword converts traffic to sales well. If you use Google Keyword Tool to uncover your keywords, you’ll be no doubt aware that you can view average PPC costs on any keyword found. However, I find a more reliable method is to simply use your own eyes and note down how many people actually pay for that keyword.  To do this, open and type in your keyword. Ideally, you would now see a full page of PPC advertisers appearing under sponsored links above and to the right hand side of your organic results (click below to enlarge).

2. IF you see any less than a full first page of PPC advertisers be wary of this keywords ability to convert to sales. Ideally, you would want to see 3 – 5 pages of different advertisers all paying for their PPC ads on pages 1 – 5 of Google’s results, this is an excellent indication that this keyword is easily monetized.

3. Google Shopping

Google Product Search is the area of the world’s most powerful search engine where you are able to search all of the products uploaded to Google’s Checkout database. This area of Google can be a real goldmine when searching for ‘conversion’ keywords. Type your main keyword into the search box at the top of the Google Shopping page, Google will instantly offer you a number of alternative keywords in a drop down menu that appears almost as you type.

Let this menu hover, write the most relevant of these suggestions down and now go back to Google’s Keyword Tool. Research all of the suggestions for traffic numbers and any further keyword ideas Google suggests. By using Google Product Search initially, you are now feeding the Keyword Tool with keywords that Google has told you have ‘sales’ traffic, hence your keyword results should be more commercially focused.

4. Google Discussion

Finally, after completing steps 1 and 2 above, take your best keywords, type them into Google and click on ‘Discussions’. Are people already talking about your keywords? If so, this final step serves as further verification that your keywords have high potential for sales conversion.

I hope the above tips help some of you to uncover more lucrative keywords for your SEO projects. If any of you have your own fine ideas for keyword research do let me know, I’d love to hear them!

New Google Service Rules – SEO has changed…!

Lately, Google revealed ‘Google Instant’, which is the newest interactive search on steroids. It was called by Jonathan Allen of Search Engine Watch (SEW) website as “the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for Google since Caffeine.” Here you know more about it; what it does, and what does it do to make you rethink your common approach to SEO.

Before a day or two from releasing date of Google Instant, Google promoted for it by presenting an odd Google Doodle – a Google logo designed entirely of balls that interacted and moved at the time your cursor hovered over them, and became inactive if you stopped moving your mouse. Google clarification and explanation for that particular and mysterious logo was that it symbolized the way search process should be: fun, fast, and interactive. This is the whole meaning of Google Instant and how search supposed to be.

Google has been building toward Google Instant service for a long time. This service achieved universal search results by improved spelling corrections, Google Suggest, and more.

Now, this new service (Google Instant) is not available for worldwide users yet, it is only available to users in the US, and to signed-in users in Italy, France, Germany, Spain, Russia and the U.K. and in order to use this service you must also get the latest version of Firefox, Chrome, IE 8 or Safari and to search from Google main search page (not toolbars). And moreover, if you meet all requirements, you might not get to use Google Instant just yet; lately “Google Instant not working” has became popular search on Google, some people I know couldn’t make it work properly way so far.

Now, I would like to explain how Google Instant service works. You just go to Google page and start typing any word. The time you start doing that, and before finishing your phrase, Google starts showing results to predict what you are searching for. Results shown are very active; predictions phrases change with every letter you type in.

Not only that, but under the search results appeared, you get a little drop list that shows suggested search terms and phrases. As an example, when I type the word “apple” I have a drop-down list include, “apple pie,” “apple laptop” apple store” and some ads related to “apple” on the right side of the page, it is all dynamic – ads and phrases, changing with what I type.

Current services such as “Google Squared,” “Universal Search,” is still in use, so results are still very efficient, also, the “Something Different” on the left of search page includes “mandrel,” “spool,” plunger,” and bushing,” all the way down still present me to a list of search related phrases to my search keyword.

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