Consumers are increasingly turning to the Internet for information about companies and products. According to Jupiter Research, 70% of viral marketers report increasing brand awareness as one of the most successful areas of their social marketing campaigns. With 70 million active users, Facebook is the Internetâ€™s leading social utility. Facebook Pages give businesses the opportunity to build a consumer base, sell products, run promotions, schedule appointments or reservations, share information, and interact with customers. Today, hundreds of thousands of leading brands, restaurants, hotels, writers, filmmakers, bands, and retailers are leveraging Facebook Pages to reach consumers.
Businesses now have the ability to expand their revenue base and acquire new customers through free Facebook Pages. Pages enable customers to interact, learn, purchase, and spread the word about your business to their friends. The key is Facebookâ€™s stable and trusted platform, which gives companies the ability to connect with consumers and participate in the conservations theyâ€™re already having with their friends about their favorite local spots, artists, films and brands. Every day, most of Facebookâ€™s 70 million active users log on to Facebook to learn about their friends and share information about their interests and activities. This regular interaction gives businesses the opportunity to connect with existing and new customers as effectively as a face-to-face meeting.