One of the most important factors behind commercially successful websites is their ability to discover profitable traffic channels for their online products. Whilst Googleâ€™s Keyword Tool can help us on cover keywords that have regular traffic, itâ€™s another skill to then go on and define which of these keywords will have the best conversion from â€˜trafficâ€™ to â€˜salesâ€™.
Certainly any website that becomes commercially successful has an element of luck involved. However, here are a few tips to help delve further into your keywords in an effort to uncover the ones that truly have SALES value.
1. Ad words spend
If a keyword has a large number of PPC advertisers, thereâ€™s a very good chance that this keyword converts traffic to sales well. If you use Google Keyword Tool to uncover your keywords, youâ€™ll be no doubt aware that you can view average PPC costs on any keyword found. However, I find a more reliable method is to simply use your own eyes and note down how many people actually pay for that keyword.Â To do this, open google.com and type in your keyword. Ideally, you would now see a full page of PPC advertisers appearing under sponsored links above and to the right hand side of your organic results (click below to enlarge).
2. IF you see any less than a full first page of PPC advertisers be wary of this keywords ability to convert to sales. Ideally, you would want to see 3 â€“ 5 pages of different advertisers all paying for their PPC ads on pages 1 â€“ 5 of Googleâ€™s results, this is an excellent indication that this keyword is easily monetized.
3. Google Shopping
Google Product Search is the area of the worldâ€™s most powerful search engine where you are able to search all of the products uploaded to Googleâ€™s Checkout database. This area of Google can be a real goldmine when searching for â€˜conversionâ€™ keywords. Type your main keyword into the search box at the top of the Google Shopping page, Google will instantly offer you a number of alternative keywords in a drop down menu that appears almost as you type.
Let this menu hover, write the most relevant of these suggestions down and now go back to Googleâ€™s Keyword Tool. Research all of the suggestions for traffic numbers and any further keyword ideas Google suggests. By using Google Product Search initially, you are now feeding the Keyword Tool with keywords that Google has told you have â€˜salesâ€™ traffic, hence your keyword results should be more commercially focused.
4. Google Discussion
Finally, after completing steps 1 and 2 above, take your best keywords, type them into Google and click on â€˜Discussionsâ€™. Are people already talking about your keywords? If so, this final step serves as further verification that your keywords have high potential for sales conversion.
I hope the above tips help some of you to uncover more lucrative keywords for your SEO projects. If any of you have your own fine ideas for keyword research do let me know, Iâ€™d love to hear them!