Using Location-Based Networks for Your Marketing Efforts

location-based marketing

by Jubran Moe

The use of mobile marketing has grown by leaps and bounds with the use of mobile phone apps. This is seen by the increase is usage of location-based apps that include Foursquare. However, marketing done with location-based apps continues to grow as smartphone usage increases. A business should know the various methods that are available to incorporate location-based networks into their marketing plans.

Push Notification Integration

The use of location-based apps requires the integration of push notification. This allows an app that is running on a smartphone to see activity, various announcements as a way to promote their business and the app for many types of users. Any app installed by a user should also be customizable.

Loyalty Programs

Rewards for using an app such as a discount coupon is a great marketing option. When users know that they will receive a freebie by using a particular app, they will be more willing to install it. One way that this is done having a marketing team promote on mobile apps such as Foursquare. Offering a user a free item or a any type of discount increases exposure for the app and the business.

Geofencing

Users of an app that have chosen to receive specific information can receive targeted messages. This is a way for a business to offer a target message to users that are within their virtual fence. When a user is running an app for a specific they will see this message when inside the geofence.

Mixed Media

The incorporation of other media from a single app is the idea behind mixed media. A good example of this is apps that are available from Foursquare and GetGlue. When a user checks into a certain location, a message is sent to other user of the service and to other social networks such as Facebook.

Better Content

Popular applications help point the way for the mobile app industry. The company that is leading in this area is Foursquare. Content that is posted on the site is optimized to provide suggestions and updates to other users about any location that experienced a check-in.

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