Digital Marketing Strategy

digital marketing strategy

by Jubran Moe – Digital Marketing Manager @ IMC Digital

Lately people got confused in what to use to market a business online and which channel to spend the dollars on, so this article will guide you in what to do when it comes to digital marketing; specially these days in 2012.

Around the blogosphere there are a lot of major blogs talking about inbound marketing. This relatively new marketing approach is perhaps one of the best for online businesses and it can really bring in a lot of traffic. However, be aware that inbound marketing takes a lot of time and effort. But, if you have these to spare, then you can get more customers and traffic.

With inbound marketing you have to become an expert in your field. Not only that, but your presence has to be unavoidable. When someone searches your topic, they should find you there. You know you have seen people like that, and they are making a killing in whatever field they are promoting. So, how do you do the same thing?

It’s a mixture of article marketing, video marketing, blogging and being incredibly visible on blogs. You have to get up everyday and think of new and interesting content. Then, you have to really syndicate it. Make articles, posts and videos all about your content and then place them everywhere.

For all the time used on this marketing, you should notice a large return. Why is this? Aside from wanting to buy from an expert, people are now usually researching products before they buy them. By being everywhere, you can help people decide whether they should buy from you and what product they should buy.

However, inbound marketing is not for everyone. If you don’t have the time or patience to get up everyday and if you can’t make good content consistently, then inbound marketing might not work. If you can do this, then try out inbound marketing and see just what it can do for you. Most experts are using it, and you can tell from listening to them that they are making sales. Even if they are not, their confidence is sure to win people over, and that is a major aspect of this marketing method: confidence.

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